03
03 - Context
What we found on
the current site.
constekindustries.com.au runs on WordPress and WooCommerce, with a wholesale pricing plugin already installed. The catalogue currently live is a small subset (around 8 products in one category), the "About Us" copy still references a different business name, and several blog posts are placeholder content. This is a full rebuild, not a reskin: new templates, new structure, and a real Trade Account experience, built from scratch on top of the WooCommerce foundation you already have.
"We'd like to modernise the overall look and feel, improve the user experience, and add some new features such as a Trade Account section."
- Lareina Xie, CONSTEK Industries enquiry, 30 June 2026
Because the WooCommerce backend and wholesale pricing logic already exist, we don't need to replatform onto different software. Everything you and your customers actually see and click through, though, gets rebuilt from scratch.
Everything in this proposal reflects what we'd ideally recommend based on the brief. It's a starting point, not a locked-in plan. We regularly phase builds across budget periods, trim or expand scope, and adjust the approach to fit a client's priorities and timing.
04
04 - Our Work
Recent work,
built by Ven.
A look at recent Ven builds, so you can see the standard of design and execution before committing to a rebuild of your own.
Future Advisory
Accounting & advisory firm rebuild: B2B repositioning, service architecture, and a high-trust design system for established Australian businesses.
futureadvisory.com.au
Hacker Australia
Luxury German kitchen retailer: showroom-led ecommerce experience across Melbourne, Brisbane and Perth showrooms.
hackeraustralia.com.au
AES (Poolheating.com.au)
Heat pump & solar pool heating retailer: WooCommerce rebuild with SEO migration and ongoing organic growth management.
poolheating.com.au
05
05 - At A Glance
The numbers behind
this rebuild.
158
Total Hours (Indicative)
Complimentary
SEO Migration (Valued at $5,400)
10-12 wks
Estimated Build Time
06
06 - Project Scope
Five phases to
a modern store.
Phase 01
Discovery & Design Direction
- Audit of current WooCommerce build, content & SEO
- Homepage, product page & Trade Account wireframes
- Style guide informed by OX Tools & Unitec references
- Mobile-first layout planning
16 hrs
Phase 02
Homepage & Core Template Rebuild
- Full-width hero banner + shop-by-category modules
- Featured products carousel
- New product page: image zoom, carousel, key features
- About Us, Support (downloads, guides, warranty, FAQs), Contact
- Full mobile/tablet responsive QA
72 hrs
Phase 03
Trade Account System
- Apply for Trade Account form + approval workflow
- Login / Register + My Account dashboard
- Trade pricing display, built on existing wholesale plugin
- Trade Benefits page: pricing, terms, delivery, support
34 hrs
Phase 04
Catalogue, Content & Migration
- Recategorise into Diamond Tools, Concrete Equipment, Construction Consumables, Accessories
- Migrate existing live products into new templates
- Replace placeholder blog content & About Us copy
- Populate downloads, product guides, warranty & FAQ content
26 hrs
Phase 05
QA & Launch
- Cross-browser & cross-device QA
- Staging to production go-live, DNS cutover
- Final pre-launch smoke test
10 hrs
Every phase above can be re-scoped, re-ordered, or split across budget periods. This is our recommended approach, not the only way to get there.
07
07 - SEO Migration & Continuity
Zero rankings
lost in the move.
Rebuilding the site changes URLs, templates and code structure, the exact things that put existing rankings and organic traffic at risk. We include a dedicated SEO Migration Service, valued at $5,400 and provided at no additional cost, to make sure Constek doesn't lose visibility in the transition.
What We Do
-
1
Full crawl & URL inventory. Every indexed page on the current site mapped before build begins.
-
2
301 redirect mapping. Every retired or restructured URL redirected so link equity and rankings carry over.
-
3
Metadata, headings & structured data carryover. Titles, descriptions and schema markup rebuilt to at least match current coverage.
-
4
Search Console & sitemap resubmission. New site indexing monitored closely post-launch.
-
5
30-day ranking & traffic check. Target keywords and organic traffic reviewed after launch to catch any regressions early.
Why It Matters
-
1
No ranking reset. Existing keyword positions and domain authority carry through the rebuild instead of starting from zero.
-
2
Protects existing leads. Organic enquiries keep flowing during and after launch instead of dropping while Google re-crawls the new site.
-
3
Faster time to ROI. You get the benefit of the new design immediately, without the 3-6 month recovery dip unmanaged migrations often cause.
SEO Migration Service (Valued at $5,400)
Complimentary
08
08 - Effort Distribution
Hours by phase.
Most of the effort sits in the homepage and core template rebuild, new templates for every page type the store needs. The Trade Account is the single biggest net-new feature. The SEO Migration Service runs alongside these phases and isn't hourly-billed.
Homepage & Core Templates
72 hrs
Trade Account System
34 hrs
Catalogue, Content & Migration
26 hrs
Discovery & Design Direction
16 hrs
10
10 - Investment
Indicative
investment.
Estimated Project Investment (excl. GST)
$28,440
158 hrs × $180/hr, indicative estimate
Indicative - Flexible to Budget
This figure reflects what we'd ideally recommend for Constek, based on the brief supplied and our audit of the current site. It is not a fixed quote. We can phase this build across budget periods, adjust scope up or down, or restructure the approach entirely to suit your priorities and timing. If the real product range is significantly larger than what's live today, or needs new photography, copywriting, or a more complex trade ordering flow, we'll revise the number once the questions on the next slide are answered. Payment structured by phase. All figures exclusive of GST.
The SEO Migration Service (valued at $5,400) outlined earlier is included at no additional cost. The figure above is the full project investment.
Optional ongoing: hosting & maintenance
Basic Maintenance
$275 /mo
Priority Maintenance
$450 /mo
11
11 - Before We Lock Scope
Questions we
need answered.
The figure on the previous slides is indicative. These are the specifics that turn it into a fixed quote.
Trade Account
- Is the Trade Account connected to any existing system today, or is the wholesale plugin the only thing in place?
- Is account approval manual, or automatic, and do trade customers need order history or credit terms?
Ecommerce & Ordering
- Is this fully transactional ecommerce for everyone, or do trade customers order via quote/PO?
- What payment method(s) are needed, and do you need calculated shipping or flat-rate/pickup only?
Product Catalogue
- How many total SKUs need to be live at launch, and is there a product data spreadsheet or feed?
- Do you have existing product photography, or does new photography/specs need to be sourced?
Integrations & Tech Stack
- Do you use an accounting, inventory, or CRM system today the site should sync with?
- Any existing marketing tools that need to carry over?
Content & Migration
- Should current blog content be kept, or is a refresh needed?
- Who is the primary decision-maker for design and copy sign-off?
Design & Brand
- Do you have brand guidelines (logo files, colours, fonts) beyond what's on the current site?
- Any reference sites beyond OX Tools and Unitec you'd like us to consider?
Budget & Phasing
- Is there a preferred budget range or ceiling we should design the rebuild around?
- Should the Trade Account launch alongside the main site, or follow as a second phase?
Analytics & Tracking
- Do you have Google Analytics, Search Console, or Meta Pixel already set up that should carry over?
- Are there specific actions you want tracked once live (trade applications, enquiries, purchases)?
Timeline & Launch
- Is there a target go-live date tied to a trade show, financial year, or campaign?
- How quickly can your team turn around design and copy sign-off during the build?
12
12 - Timeline & Next Steps
10-12 weeks
to launch.
An indicative build sequence from kickoff to go-live. One possible path, not the only one. We can compress it, phase it across budget periods, or re-order it once scope is locked.
Weeks 1-2
Discovery & Design Direction
Site audit, wireframes for home/product/Trade Account, style guide signed off.
Weeks 3-7
Homepage, Core Templates & Trade Account Build
Full rebuild of every template on WordPress/WooCommerce, running in parallel with the Trade Account system.
Weeks 7-9
Catalogue, Content & Migration
Category restructure, product migration, copy and content refresh.
Weeks 10-12
QA & Launch
Cross-device QA, staging to production go-live. SEO Migration Service runs alongside from week 1, with a final ranking check 30 days post-launch.
Next Steps
-
1
Review this overview. Walk through the phases, questions and indicative figure with your team, and treat it as a starting point, not a fixed plan.
-
2
Tell us your budget and priorities. Answer the open questions, and let us know if scope needs to flex or phase to fit. We'll adjust the plan accordingly.
-
3
Book a scoping call. We'll walk through the brief live and confirm assumptions.
-
4
Receive a fixed scope & quote. Formal proposal with confirmed pricing and timeline.
-
✉
Contact: james@ven.com.au
